‘Intention: A wellness getaway in Victoria’ showcases Greater Victoria’s diverse wellness offerings with new events, experiences, and opportunity for self-discovery
VICTORIA, B.C. (November 3, 2026) – Start 2027 with intention. Destination Greater Victoria is proud to welcome back ‘Intention: a wellness getaway in Victoria’, inviting visitors and locals to explore a diverse lineup of wellness experiences, events, and activities focused on renewal, balance, and well-being.
Running from January 4 to 17, 2027, Intention continues to grow as one of Greater Victoria’s signature wellness programs. Designed to attract visitors to the region during a slower time of year for the visitor economy, the 2027 program features a mix of new and returning wellness experiences, providing participants with even more opportunity to invest in their physical, mental, and emotional well-being.
Returning for its third year, Intention continues to evolve with the debut of the Made with Intention Wellness Market, alongside new additions such as a pop-up yoga series and immersive experiences designed to inspire healthier, happier living through evidence-based wellness practices.
Beyond supporting personal wellness, the program also gives back to the community. New this year, donations collected at the Made with Intention Wellness Market will support the BC Hospitality Foundation, which assists hospitality and tourism workers facing a health challenge. At the same time, the promotional campaign drives business for local practitioners and businesses that contribute to Greater Victoria’s reputation as a destination for health, balance, and holistic living.
“Intention continues to evolve in response to growing interest in wellness tourism and meaningful self-care experiences,” said Jodi Westbury, VP of Marketing Communications and Data Strategy at Destination Greater Victoria. “With many exciting new additions to the 2027 program, there is truly something for everyone regardless of how they define wellness. Intention continues to showcase the local businesses, practitioners and organizations that help make Greater Victoria a leading wellness destination.”
Participants can build a personalized wellness itinerary from a selection of experiences throughout the region, including wellness workshops, movement classes, spa treatments, outdoor adventures, culinary experiences, unique accommodations, and more. Intention encourages visitors and locals to embrace and nurture their well-being, whether they are seeking rest, inspiration, connection or personal growth.
To explore the full program and begin planning your curated wellness getaway, visit the Intention: a wellness getaway in Victoria website at https://www.tourismvictoria.com/intention-wellness-getaway. Participants can browse offerings, book wellness-inspired accommodation packages, register for events and create a personalized wellness getaway tailored to their goals and interests.
